Twitter Visit twitter >
What We Do
Entrepreneurs need a unique style of coaching...
I realised something yesterday...
I was on the phone yesterday to someone I got to know through work, but am now privileged to call a friend and our conversation meandered through the things we were due to talk about (the work she does for us) into a small gossip cul-de-sac and then she said something that I just knew I had to work with her on.
It didn't feel like work, it felt natural and we worked together to get her a solution. It was her solution, I was just a "critical friend" and I empowered her to recognise her feelings, her ambitions and her issues - AND I loved doing it!
I already coach and mentor as part of what I do for a living, however this was a bit of a revelation for me. But why??
When you coach, you hold the client and it's about helping them seek the answer - no judgement, no advice, centre it on them. When you mentor someone it's about using your experience and advice to your client's benefit - but the two are different. I do each of them (separately) regularly and love doing it BUT yesterday I was absolutely flying and I've worked out why!
Firstly, we had a defined issue and the client had already done lots of thinking about it.
We had trust and the client wanted to be helped to get to a solution.
The issue was centred on business and emotional issues and I used coaching (what do you think?) and mentoring (here's what I think) to work through it. Importantly, in the end, it was the client's decision, they owned it and they're running with it as a solution.
The client was really brave - they knew that they had to let go, to let come. (read it again, it does make sense - lol!!)
I encouraged the client to be authentic, to be true to themselves for the business solution to work.
So where's the revelation then?
I haven't talked about the other facet of me that I pulled into play - throughout the session I was tuned in, I was sensing and using intuition at every turn. I was using my knowledge of the person and dynamically sensing when advice (mentoring) was needed and when the answer was there but needed drawing out (coaching).
Here's the revelation - when you're working with an entrepreneur, at a certain stage of their development - they have an umbilical cord to their business, so by definition if you're working on a business issue with them, it will be affected/defined by who they are. They generally know the answers, but want a 3D advice solution. So that's why what I do in this context works for them - they get coaching, mentoring and someone using business experience and intuition to flip between these methods as appropriate, to get them to their solution. At the moment there isn't a word for it - perhaps I need to combine the two words - centor??
Attract Customers Who Want to Buy: 7 Ways
Great article from Inc.com. A new HubSpot survey proves inbound marketing is a hands down winner in customer attraction. Here are seven tips on how to drive customers to your door.
The Importance of Scheduling Nothing by Jeff Weiner, CEO of LinkedIn
An excellent blog post by Jeff Weiner, CEO of LinkedIn regarding leaving yourself time and buffers.
Budget 2013 response - small businesses have their say - Emma Warren featured on Tax DonutWe spoke to a range of small firms throughout the UK to find out their reaction to announcements made in the 2013 Budget. Here's what they said…Emma Warren – managing director of Somerset-based business consultancy Portfolio Directors Ltd.