What We Do

Customer Intelligence

Knowing who your main competition is and how they compare is important in positioning your business in the market. The emergence of choice has changed buying behaviour. Products may cost the same to make, but people choose to spend more on them, if they perceive it to be worth more. This sense of value is a very personal thing for each customer, but understanding where your product is positioned relative to other similar products with your target audience is very important in shaping your marketing and pricing as well as your product.

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.” Peter Drucker

Analysing the strengths and weaknesses of your competitors is as important as analysing your own and our expertise in this area can help accelerate growth through a greater understanding of the market as a whole. We use techniques such as comparative shopping to see just what sort of experience your customers are getting and how it compares to your competitors.

But knowing your competition is not the only important thing. You need to know your own company too. We are able to find out just what both you and your customers want from your company, so that we ensure your company is moving in the direction you both want it to.

“Too many people think only of their own profit. But business opportunity seldom knocks on the door of self-centered people. No customer ever goes to a store merely to please the storekeeper.” Kazuo Inamori

“Your most unhappy customers are your greatest source of learning.” Bill Gates